Blue Air Romania appoints Flight Directors as UK GSA
Low cost carrier, Blue Air from Romania, currently operating 13 flights per week from London Luton Airport, is launching its winter flights programme this week.
Blue Air is the largest operator from Bucharest's Baneasa airport and this summer will operate 160 weekly departures across 24 destinations. Currently with a daily flight from London Luton to Bucharest, three flights per week to the provincial cities of Sibiu and Bacau, the expanding low cost airline is planning to offer all three destinations throughout the coming winter season. Prices start at £17.00 including taxes for a one way flight.
Blue Air is the largest operator from Bucharest's Baneasa airport and this summer will operate 160 weekly departures across 24 destinations. Currently with a daily flight from London Luton to Bucharest, three flights per week to the provincial cities of Sibiu and Bacau, the expanding low cost airline is planning to offer all three destinations throughout the coming winter season. Prices start at £17.00 including taxes for a one way flight.
The launch of the winter flights co-incide with the announcement that Airline marketing specialists, Flight Directors has been appointed to promote Blue Air's services in the UK.
Sherif Ussama, CEO of Blue Air said: " We are delighted to follow a successful summer with an extensive programme of flights from London Luton Airport for the winter. We have established an enviable reputation for meeting passengers expectations and becoming their first choice of airline to Romania. Our "Smart Flying" business model attracts many different types of passenger from people flying for the first time, through those returning home to visit friends and relatives to business people who are travelling on our flights on regular basis in increasing numbers." London Luton Airport is the best way to start a journey to Romania with easy train access, good motorway links and a short distance from check-in to departure gate. Our appointment of Flight Directors is a recognition that we see the UK as an increasingly important market for us and their proven expertise in aggressively generating passenger revenue from a variety of distribution channels will allow us to continue to grow our services from London Luton" London Luton Airport is the main UK gateway for flights to Romania with over 270,000 passengers travelling from the
re during 2009, this is 51% of the total air travel market to Romania. (source: London Luton Airport). Paul Argyle, Managing Director of Flight Directors said: "This is a really exciting opportunity, Blue Air has a great on board product, very competitive prices and an easy to use web site, to these we are going to add a seven days per week UK call centre with both English and Romanian speaking agents, plus a knowledge of the UK travel trade that will encourage more holiday and leisure travellers to use the Blue Air flights. We are already working closely with the dynamic marketing team at London Luton Airport to increase the profile of Blue Air within the Luton catchment area and with the Blue Air development team to improve access for agents via the Blue Air web site."
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