View from an airplane window

Connecting airlines to the UK and Europe

Going above and beyond for your airline's success

Sales

Flight Directors stands distinctly apart from other General Sales Agencies (GSAs), offering a truly customizable representation strategy. We don't just represent your airline - we represent it exactly how you want us to, tailoring our approach to meet your specific market objectives and brand vision.
Marketing

Our marketing expertise, encompassing both digital and traditional strategies, is tailored specifically for airlines. We aim to enhance your brand visibility, engage your target audience, and drive growth.
Customer Service

Possibly unique amongst the world’s leading GSA’s, we care passionately about the level of service that your customers receive from their local reservations team.
View more Services
Events

By attending events, we are engaging with travel partners, we focus on networking, fostering strong relationships, and nurturing partnerships that enable us to deliver exceptional travel solutions.
NDC & Virtual Interlining

Connecting Travel Retailers with the Best World-Class Travel Technologies like NDC and Virtual Interlining
Charter Consultancy

Flight Directors has an ongoing research and consultancy contract to advise Government regulators on commercial issues related to the supply and demand for Charter Capacity.
View more Services
On-Ground Activations & Event Services

Flight Directors provides comprehensive support for airlines in executing impactful on-ground activations. From event coordination to brand showcases, we ensure a seamless and engaging experience that enhances brand visibility.
Media Buying Services

Getting the right message to the right audience at the right price can be tricky. Flight Directors offers a range of targeted media buying options to get the best return on investment.

View more Services

Who we are

Flight Directors is an independent UK General Sales Agency (GSA) specialising in airline sales, marketing, and distribution. Our mission is to drive growth, boost revenue, and unlock opportunities in the UK, Ireland, and European markets. At Flight Directors, we don’t just represent airlines - we partner with them to ensure success.

Photo of the Flight Directors team
  • 10+
    Languages spoken
  • 320
    Years of collected experience
  • 20
    Airlines launched
  • 40+
    Years of service
More about us

Working with the worlds leading independent airlines

Flight Directors has been established for 40 years and has consistently undergone strategic change to match the demands of a dynamic market. One constant throughout its lifetime has been a closeness to the needs of the international airline community and the national travel trade.

  • Air Niugini logo
  • Royal Brunei Airlines
20241220_212847(0)

Celebrating 40 years of service

Flight Directors launched in 1984. We have always worked exclusively with airlines. Since 2000, our focus has been clear. We provide international airlines with a top-quality passenger GSA service. We excel at helping airlines launch into the complex UK travel market, building strong relationships across all distribution channels and with a proven ability to consistently grow sales revenue. Driven by airline demand, from 2025, Flight Directors will develop its unique service, by offering representation services in other European markets.

What our clients say

Sohail Idrees
Garuda Indonesia

My relationship with Flight Directors is right from the very beginning Aug-2013… when I joined GA UK office, I must say it was always a pleasure to see Flight Directors team dealing with all matters with high standards, you have a very hard working team which to me is really the main asset for any organisation’s success balance sheet, as they always strives to keep your organisations liabilities as low as possible

Adiel Mambara
Royal Brunei Airlines

In 2021, when our London office closed due to COVID-19, Royal Brunei appointed Flight Directors as our full-service General Sales Agent (GSA). They took on the crucial responsibility of managing our sales and distribution in the UK market while fully embracing Royal Brunei Airlines' dynamic culture As the UK Country Manager, I’ve been fortunate to receive tremendous support. Flight Directors have brought their extensive expertise to the table and provided invaluable market insights. Together, we’ve developed innovative trade promotion strategies and built a dedicated team of passionate airline professionals. Their profound understanding of the UK market and its ever-changing landscape and challenges has been vital in helping Royal Brunei Airlines maintain a strong presence in the UK”.

Simon Rickman
RwandAir

Our partnership with Flight Directors as the General Sales Agent for RwandAir in the UK has been outstanding. Their deep knowledge of the market, proactive sales approach, and strong industry relationships have significantly strengthened our presence and performance in the region. From the very beginning, Flight Directors demonstrated professionalism, dedication, and a genuine commitment to representing our brand with integrity. They consistently meet sales targets, deliver innovative marketing initiatives, and maintain excellent communication, ensuring smooth coordination across all activities. We value their ability to adapt to changing market conditions while keeping our long-term objectives in mind. Their team treats our airline’s success as their own. We are proud to have them as our trusted partner in the UK and highly recommend their services to any airline seeking a results-driven and reliable GSA.

David Glover
Air Niugini

Flight Directors has been an invaluable partner to Air Niugini for over 20 years, helping us promote both our airline services and Papua New Guinea as a destination. Their team has shown consistent dedication to building relationships and driving sales to our unique destination. They regularly visit Papua New Guinea to stay current with our local tourism offerings, demonstrating their genuine commitment to understanding and showcasing our market

All news